Founded in Japan in 1969 by Rei Kawakubo, the Comme des Garçons brand continues to question the criteria of beauty, body shape and the creation of the garment. Characterized by monochrome, asymmetry and the deliberate degradation of fabrics, designs by Rei Kabawuko shake up the established fashion codes of the 70s. After a first ready-to-wear collection, the Japanese brand appeared for the first time in Paris in 1981. A genuine bomb in the microcosm of Parisian fashion, fashion critics qualified his first show as "Hiroshima chic". A true Pygmalion, Rei Kawakubo took several young designers such as Junya Watanabe, Tao Kurihara and Fumito Ganryu under his wing. It enabled them to launch their own line under the label Comme des Garcons. Always looking for renewa,l in 2004 the designer and her husband Adrian Joffe opend a London concept store called Dover Street Market, designed to show various Comme des Garçons lines, but also new and emerging fashion designers. "My goal is to create a kind of market where various creators from different backgrounds come together and meet in an atmosphere of beautiful chaos", explained, Rei Kawakubo. Avant-garde and conceptual, Rei Kawakubo has changed our perception of contemporary fashion. The Comme des Garçons brand is now the subject of numerous retrospectives across the world's most prestigious museums.
The Japanese fashion designer Rei Kawakubo was born on October 11th, 1942 in Tokyo. With a degree in art and literature from Keio University, Rei Kawakubo began his career as a freelance stylist in advertising. Not finding the clothes she wanted to photograph, the designer began to create dresses more suited to her needs. Her trips to England allowed her to increase her creative energy, which allowed her to launch her own house in 1973. Christened the "New Wave of Beauty" by the press, the style of the designer stirs up a reaction, either negative or positive. As an artist, Rei Kawakubo never forbids anything: unfinished garments, unstructured silhouettes and disproportionate volumes and refusals of trends in force. Despite criticism, Rei Kawakubo won the 1st prize of the prestigious Mainichi Newspaper Fashion Awards in 1983. In line with Yohji Yamamoto, Rei Kawakubo has revolutionized fashion and waved away the codes of Western fashion. In 1987, Vogue said the designer would be the woman to bring forward fashion in the XXI century. A monument to contemporary fashion, Rei Kawakubo is the subject of numerous books and exhibitions and inspired collections of major designers such as Marc Jacobs.